WORKING WITH THE MEDIA SERIES
You’ve met with your committee, executive, media relations person or colleague. You’ve thoroughly discussed your talking points. You’re convinced you’re on the right side of the issue. You’re ready to tell your story to the media. And it’s a good story.
But the next day when you pick up the newspaper, listen to the radio, watch the television news or check on-line, you see the story you were telling is not the story they’re reporting. Or even worse, it’s barely mentioned. How come?
The news business, regardless of media, is fundamentally a use-use environment. The news media need stories. And people and organizations have stories they want told. In a perfect world where supply meets demand, it should be a simple exchange.
But we don’t live in a perfect world. And many organizations don’t understand how the news media work, how decisions are made, who makes them, the limitations, journalistic policies, deadlines and the need for balance.
With media organizations cutting staff while trying to feed a 24/7 news cycle, the pressures are immense. And groups who need the media to get their story out often fail to develop an on-going relationship with reporters, assignment editors or other front-line people.
As experienced journalists and facilitators, we work with you to help you understand the media and how best to get your story told.
Contact us for more information.
Session I - Getting Your Message Across
This session is aimed at anyone who speaks publicly on behalf of their organization – leaders, official spokespeople, subject matter experts. Speaking to the media doesn’t have to be difficult or complicated. Reporters always know who has had training from a spin doctor – and they aren’t likely to seek them out for comment. This session will guide you, with practice and feedback, to speaking simply and authentically to get your message across, whether it’s at a news conference, in a scrum or during an in-depth interview.
Session II - Getting Your Story Told
If you are a communications staff person or press liaison, this session is for you. It builds on Session I and will take you through how newsrooms work & decisions are made about what to cover. It will explore how to build relationships with people who work in the media, using a problem-solving approach to meeting their needs and yours.